Launching a new brand on social media can feel overwhelming: dozens of platforms, changing algorithms, and endless advice about “posting more.” The truth is, you don’t need to be everywhere or post constantly to get traction especially in the first week.
What you do need is a simple, focused 7-day launch plan that:
• Reaches the right people (US, UK, and Australia).
• Clearly explains who you are and what problem you solve.
• Builds initial trust and engagement instead of chasing vanity metrics.
This guide walks you through a realistic, step-by-step launch plan you can execute in a week, whether you’re a SaaS startup, service business, or digital product creator.
Step 1 (Day 1): Get Clear on Audience, Offer, and Platforms
Before you post anything, answer three questions.
1. Who exactly are you talking to?
Be specific about:
• Industry or role (e.g., SaaS founders, agency owners).
• Region (US, UK, Australia, etc.).
• Stage (startup, established business, side-hustle).
Example:
“Marketing managers at B2B SaaS startups in the US and UK with 5–50 employees.”
2. What are you launching?
Summarize your main offer in one sentence, such as:
• Done-for-you AI SEO services for small businesses.
• Landing page design packages for coaches.
• A SaaS tool for automated reporting.
3. Which 1–2 platforms will you focus on?
• B2B / tech / SaaS: LinkedIn + Twitter/X.
• Creators / DTC: Instagram + TikTok.
• Local services: Facebook + Instagram.
Pick two platforms and commit to them for the first month.
Step 2 (Day 1–2): Craft Your Core Messages and Story
Define your one-line positioning:
We help [who] achieve [result] through [how], especially in [regions].
Example:
“We help small businesses in the US, UK, and Australia get more leads from search and social using AI-driven marketing systems.”
Create 3–5 key messages covering:
• The problem you solve. (e.g. “Most small businesses waste time on content that never ranks or converts.”)
• Your approach. (e.g. “We combine AI tools with human strategy, not AI spam.”)
• Specific outcomes. (e.g. “More demo bookings, not just more likes.”)
• Who you serve. (e.g. “Service businesses and SaaS in English‑speaking markets.”)
• Why now. (e.g. “2026 is the best time to leverage AI before your competitors do.”)
Clarity and consistency build trust and authority.
Step 3 (Day 2–3): Plan Your 7 Days of Content
Recommended 7-day mix:
Day 1 – Brand story & positioning.
Day 2 – Educational how-to post.
Day 3 – Credibility/proof.
Day 4 – Framework or checklist.
Day 5 – Behind the scenes.
Day 6 – Social proof/FAQ.
Day 7 – Soft CTA.
For each post, define:
• Platform
• Format
• Hook
• CTA
Step 4 (Day 3–5): Draft and Batch Your Posts
For each post:
• Define the single takeaway.
• Explain why US/UK/AU audiences should care.
• Decide the desired action.
Example educational hook:
“Most small businesses post every day—and still don’t get leads.”
Use AI tools for drafts, but always edit for authenticity and accuracy.
Step 5 (Day 5): Optimize Your Profiles and Links
Profile checklist:
• Consistent brand name/handle.
• Clear logo or professional photo.
• Bio including who you help, what you do, region focus, and CTA.
Link in bio should point to:
• A landing page, or
• A lead magnet (e.g., PDF checklist).
This turns attention into measurable results.
Step 6 (Day 6–7): Launch, Engage, and Listen
Post during peak regional times:
• US: late morning–early afternoon EST.
• UK: late morning–afternoon GMT.
• Australia: morning–midday AEST.
Engage 30–45 minutes daily:
• Reply to comments and DMs.
• Comment thoughtfully on others’ posts.
• Join discussions without spamming.
Engagement builds relationships beyond impressions.
Step 7: Review Results and Plan Week 2–4
At the end of 7 days, review:
• Saves, comments, profile visits.
• Topics that triggered DMs.
• Any early leads or partnerships.
Double down on high-performing topics and repurpose content into blog posts, lead magnets, and video scripts.
You’ve now built the foundation of a repeatable social system.
FAQ
Do I need to post on every platform from day one?
No. For most new brands, focusing on one or two platforms where your ideal buyers already spend time is far more effective than being weak everywhere.
What if I don’t have case studies yet?
You can share your process, personal experience, or even “built in public” learnings. Be transparent about where you are and what you’re trying—honesty builds trust.
How promotional should launch week be?
Aim for roughly 70% educational/relationship‑building content and 30% light promotion. You’re introducing yourself; your goal is to be memorable and helpful, not pushy.
